LEGO Utilises The Dark Arts Of Viral Marketing As Mario Calls For Luigi

LEGO with firmware updates is a thing.

As someone who once just had a lot of LEGO bricks in an empty tin, this author is surprised to hear that LEGO now has firmware updates. And the updates are being used to generate viral marketing through social media. We’re through the looking glass here people.

In any case, it seems 99.99% likely that Luigi will be joining the LEGO Super Mario range at some point. First of all, the most recent firmware update for Mario now has him calling out for Luigi, as captured by @AyliffeMakit.

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