Martinez’s stream, which topped off at over 2 million viewers, handily beat the previous record for concurrent viewers on an individual stream, set by Tyler “Ninja” Blevins in 2018 with 635,000 viewers.
Martinez was streaming to reveal his collaboration with the Icon Series in Fortnite, a line of character skins based on top Fortnite content creators. Streamers like Ninja, Lachlan Power, and Kathleen “Loserfruit” Belsten have skins based on them in the Icon Series, and now Martinez joins the roster.
“One of the big takeaways of TheGrefg’s stream is that it illustrated the global appeal of the medium,” says StreamElements CEO Doron Nir in a statement to IGN on why the record is such a milestone. “All of the major live streaming platforms have sizable international bases, but having a milestone like this set by a Spanish language streamer helps put a spotlight on the broad appeal of the industry.”
— Twitch (@Twitch) January 11, 2021
According to StreamElements, non-English streamers like Gaules, auroplay, ibai, and Rubius all charted high on StreamElements report on top streamers of 2020.
Martinez’s record-breaking stream shows how streaming, whether on Twitch or elsewhere, is a global phenomenon and that creators who don’t necessarily cater to English-speaking audiences are thriving in this global ecosystem.
Matt T.M. Kim is a reporter for IGN. You can find him on Twitter @lawoftd.